Research

This whitepaper answers the following questions: Do your members value being spoken to by reception staff? Which members are your staff most likely to engage with? Do reception staff influence member retention?

This whitepaper answers the following questions: Who is using fitness tracking devices and which devices are they using? Are members who track their physical activity more motivated and do they feel like they are making more progress? What influence does personal physical activity tracking have on member retention?

This whitepaper answers the following questions: Who purchases personal training and why? What impact does personal training have on a member’s visit frequency? Does personal training affect member retention?

This whitepaper answers the following questions: What delights your members and how does this impact member retention and loyalty? What annoys your members and how does this impact member retention and loyalty? What should health and fitness operators do to harness the power of these findings to promote member engagement and loyalty in their clubs?

This whitepaper answers the following questions: What really matters to members to keep them motivated and engaged? What progress do members report making and how does this affect retention and loyalty? What should owners and managers of health and fitness facilities do to harness the power of these findings to promote member engagement and loyalty in their clubs?

This whitepaper answers the following questions: What type of communication do members value and are they receiving it? Is communication associated with retention and, if so, what kind of communication is the most powerful? What should owners and managers of health and fitness facilities do to harness the power of these findings to promote member engagement and loyalty in their clubs?