Research
Download free resources, papers and reports to better understand your customers, and current trends.
Ok, we’ll admit it, we are customer experience management geeks!
Obsessed with knowing everything there is to know about the impact of member behaviour, characteristics and club experience on customer loyalty, we have worked with industry expert, researcher and Associate Professor of Sport and Health Sciences at University of Exeter Dr. Melvyn Hillsdon to produce regular reports for the industry since 2006.
Our primary motivation for this is to help you better understand your members, so all our findings can be downloaded completely free of charge for you to read and apply. We are of course very happy to share our extensive experience should you need support once you have read our research.
What Impact Does Group Exercise Have on Retention?
This whitepaper answers the following questions: What impact does attending group exercise have on member retention and loyalty? Which club activities do members take part in and what does a typical group exercise participant look like? What should owners and managers of health and fitness facilities do to harness the power of these findings to promote member engagement and loyalty in their clubs?