How Do The Activities Members Usually Take Part In and How Often They Attend Affect Loyalty?

THIS WHITEPAPER ANSWERS THE FOLLOWING QUESTIONS:

Which activities do members usually take part in when they visit their clubs by gender, age group, and length of membership?

How does a member’s participation in specific activities and how often they visit affect loyalty (as measured by Net Promoter Score®)?

What can you do to increase the number of loyal Promoters in your club?

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